| Article ID: | iaor200949564 |
| Country: | United Kingdom |
| Volume: | 3 |
| Issue: | 2 |
| Start Page Number: | 171 |
| End Page Number: | 177 |
| Publication Date: | Jul 2004 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Kallesen Royce, Boyd E Andrew |
| Keywords: | yield management, behaviour |
The changing business environment is making ticket price an ever more important consideration in passenger purchasing behaviour. This paper discusses how traditional revenue management models change as the ability to segment passengers deteriorates and passengers focus on price. The concepts are applicable to most industries where revenue management is practised.