| Article ID: | iaor20082579 |
| Country: | United Kingdom |
| Volume: | 6 |
| Issue: | 1 |
| Start Page Number: | 2 |
| End Page Number: | 8 |
| Publication Date: | Jul 2007 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | McMahon-Beattie Una, Yeoman Ian |
| Keywords: | yield management |
Today, we live in a consumer world fuelled by affluence. One of the drivers of that affluence is falling prices. This paper sets out to explain how market forces are shaping the low-cost world and how this has changed consumer’s attitudes to prices.