McMahon-Beattie Una

Una McMahon-Beattie

Information about the author Una McMahon-Beattie will soon be added to the site.
Found 5 papers in total
Trends in retail pricing: A consumer perspective
Trends in retail pricing: A consumer perspective
2017
The Global Financial Crisis has brought about considerable change in consumer...
Revenue management, pricing and the consumer
Revenue management, pricing and the consumer
2016
Revenue Management (RM) emerged as a specific discipline in the mid‐1980s....
Exclusivity: The future of luxury
Exclusivity: The future of luxury
2014
One of the challenges for luxury brands is that they face the risk of being perceived...
The UK low-cost economy
The UK low-cost economy
2007
Today, we live in a consumer world fuelled by affluence. One of the drivers of that...
Customer perceptions of pricing and the maintenance of trust
Customer perceptions of pricing and the maintenance of trust
2002
One of the key elements in revenue management is the variable pricing. The perception...
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