Morrison Donald G.

Donald G. Morrison

Information about the author Donald G. Morrison will soon be added to the site.
Found 9 papers in total
50th anniversary article: The Marketing Department in Management Science: Its History, Contributions, and the Future
50th anniversary article: The Marketing Department in Management Science: Its History, Contributions, and the Future
2004
This year marks the 50th anniversary of Management Science . We take this opportunity...
A live baby or your money back: the marketing of in vitro fertilization procedures
A live baby or your money back: the marketing of in vitro fertilization procedures
2003
Many clinics that offer in vitro fertilization (IVF) have begun to market the...
Founding marketing science
Founding marketing science
2001
No abstract printed for this paper
A tactical model for airing new seasonal products
A tactical model for airing new seasonal products
1995
This paper introduces a model that analyzes the impact of the length of time spent...
Regularity, recency and rates
Regularity, recency and rates
1994
Survey researchers often use the recency question format-‘When was the last time...
Truth in concentration in the land of (80/20) laws
Truth in concentration in the land of (80/20) laws
1993
Among the more prominent truisms in marketing are 80/20 type laws, e.g., 20 percent of...
Estimating heterogeneity in consumers’ purchase rates
Estimating heterogeneity in consumers’ purchase rates
1991
Consumers are different in their purchase rates and it is important to determine this...
Assessing purchase timing models: Whether or not is preferable to when
Assessing purchase timing models: Whether or not is preferable to when
1990
Two types of purchase timing models-those which model purchase incidence (whether or...
Combining forecasts: Operational adjustments to theoretically optimal rules
Combining forecasts: Operational adjustments to theoretically optimal rules
1990
Clemen and Winkler have described the theoretical effectiveness of Winkler’s...
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