Schmittlein David C.

David C. Schmittlein

Information about the author David C. Schmittlein will soon be added to the site.
Found 5 papers in total
A live baby or your money back: the marketing of in vitro fertilization procedures
A live baby or your money back: the marketing of in vitro fertilization procedures
2003
Many clinics that offer in vitro fertilization (IVF) have begun to market the...
The little engines that could: Modeling the performance of World Wide Web search engines
The little engines that could: Modeling the performance of World Wide Web search engines
2000
This research examines the ability of six popular Web search engines, individually and...
Testing new direct marketing offerings: The interplay of management judgment and statistical models
Testing new direct marketing offerings: The interplay of management judgment and statistical models
1998
The launch of a new product or service via direct marketing is nearly always preceded...
Truth in concentration in the land of (80/20) laws
Truth in concentration in the land of (80/20) laws
1993
Among the more prominent truisms in marketing are 80/20 type laws, e.g., 20 percent of...
Combining forecasts: Operational adjustments to theoretically optimal rules
Combining forecasts: Operational adjustments to theoretically optimal rules
1990
Clemen and Winkler have described the theoretical effectiveness of Winkler’s...
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