Mercer Alan

Alan Mercer

Information about the author Alan Mercer will soon be added to the site.
Found 12 papers in total
The direct marketing of insurance
The direct marketing of insurance
1998
An insurance company, like many in the financial services industry, will advertise a...
A tabu search algorithm for the multi-trip vehicle routing and scheduling problem
A tabu search algorithm for the multi-trip vehicle routing and scheduling problem
1997
This paper describes a novel tabu search heuristic for the multi-trip vehicle routing...
Strike rate matrices for integrating marketing and production during the tendering process in make-to-order subcontractors
Strike rate matrices for integrating marketing and production during the tendering process in make-to-order subcontractors
1997
Make-to-order companies manufacture products to the customers' specifications. Sales...
Variations in price elasticities
Variations in price elasticities
1996
Multilevel analyses have been performed on weekly scanner data obtained from 74 stores...
Sales effects of depot locations
Sales effects of depot locations
1995
A study in Germany for a firm supplying the construction industry has demonstrated how...
Competitive tendering strategies in the bus industry
Competitive tendering strategies in the bus industry
1996
School bus services within the UK are subsidised by the local Passenger Transport...
Alternative inventory and distribution policies of a food manufacturer
Alternative inventory and distribution policies of a food manufacturer
1996
Alternative distribution strategies for delivering to a retailer’s regional...
Developments in implementable retaining research
Developments in implementable retaining research
1993
A favorable image and a convenient location are essential to attract customers into a...
The consequences for manufacturers of changes in retail distribution
The consequences for manufacturers of changes in retail distribution
1993
When the major food retailers moved from having store deliveries to central...
The optimum markup when bidding with uncertain costs
The optimum markup when bidding with uncertain costs
1990
The use of Friedman’s approach to bidding is examined in situations where the...
The evaluation and analysis of retail sales promotions
The evaluation and analysis of retail sales promotions
1990
This case study documents research carried out for a chain of medium sized...
The influence of product range in the space allocation procedure
The influence of product range in the space allocation procedure
1990
Considering product range as a part of the marketing mix is demonstrated as being of...
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