| Article ID: | iaor19921015 |
| Country: | Netherlands |
| Volume: | 47 |
| Issue: | 3 |
| Start Page Number: | 339 |
| End Page Number: | 347 |
| Publication Date: | Aug 1990 |
| Journal: | European Journal of Operational Research |
| Authors: | Preston John, Mercer Alan |
Considering product range as a part of the marketing mix is demonstrated as being of importance for a chain of medium sized supermarkets. The concept of range elasticity is introduced and a space allocation procedure based on range elasticity models is provided. The procedure considers the problem of group space allocation in addition to the more common problem of allocating a fixed amount of space to a product group.