Competitive tendering strategies in the bus industry

Competitive tendering strategies in the bus industry

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Article ID: iaor19972219
Country: United Kingdom
Volume: 47
Issue: 12
Start Page Number: 1452
End Page Number: 1460
Publication Date: Dec 1996
Journal: Journal of the Operational Research Society
Authors: ,
Keywords: transportation: road, Transportation: Road, financial
Abstract:

School bus services within the UK are subsidised by the local Passenger Transport Executive and bus operators tender for the contracts, with the lowest price normally winning. Analysis of the bids in one district showed that the companies had pricing strategies, which could be estimated from freely available data when they were simple. The difficulties arose when competitors segmented the market.

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