| Article ID: | iaor19981197 |
| Country: | Netherlands |
| Volume: | 81 |
| Issue: | 3 |
| Start Page Number: | 474 |
| End Page Number: | 478 |
| Publication Date: | Mar 1995 |
| Journal: | European Journal of Operational Research |
| Authors: | Mercer Alan, Baunack Bettina, Napp Anna |
| Keywords: | location |
A study in Germany for a firm supplying the construction industry has demonstrated how market share falls-off with both travel time and distance from the warehouse and is affected by the perceived attractivenesses of competitors. The product range, type of warehouse and whether a warehouse is situated in the former East or West Germany are factors not previously considered explicitly. The gravity model has been successfully modified because it became apparent that competitors do not have the same fall-off parameters as the company studied but insufficient data were available to estimate the individual values.