Found 97029 papers in total
Continuous location theory under majority rule
1989,
This paper studies, from a theoretical point of view, a single-facility location problem in a normed...
An expert system using priorities for solving multiple-criteria facility layout problems
1989,
In this paper the authors develop an expert system for multiple-criteria facility layout problems. The...
Optimal maintenance of a system of machines with weakest-link-dependent performance
1989,
This paper considers the maintenance policy of a system of machines whose deterioration is dependent on...
Interrelationships between performance measures for the machine-repairman problem
1989,
The machine-repairman problem with heterogeneous machines and multiple repairmen is considered. It is...
On professionalism and professions: The management charter initiative
1989,
In the Blackett Memorial Lecture 1988, the author described the challenge of improving the quality of...
Optimal price and advertising policy for a convenience good retailer
1988,
Convenience goods are bought without much consideration or effort on the part of the consumer. Buyers...
SH.A.R.P.: Shelf allocation for retailers’ profit
1988,
Shelf space is the retailer’s scarcest resource. Space management tools are thus badly needed. For...
Recovering measures of advertising carryover from aggregate data: The role of the firm’s decision behavior
1988,
Data interval bias, the biased estimation of advertising carryover in aggregate data, can be viewed as a...
Conjoint analysis reliability: Empirical findings
1988,
This paper looks at the comparative reliability of different methodological variants of the conjoint...
A model for customer complaint management
1988,
A model of customer complaint management is developed in terms of defensive marketing strategy. Based on...
Consumer store choice and choice set definition
1988,
Consumer store choice results from a process whereby information on various alternatives is evaluated by...
Strategic decentralization in channels
1988,
The purpose of this paper is to understand the effect of strategic interaction on a manufacturer’s...
Dynamic advertising strategies of competing durable goods producers
1988,
This work develops a diffusion model which incorporates word-of-mouth and advertising effects for two...
Marketing mix reactions to entry
1988,
Initial product, distribution, marketing expenditure, and price reactions by incumbents are examined for...
Modeling asymmetric competition
1988,
The effects of the marketing actions of one brand can be distributed among its competitors’ market...
Prospect versus utility
1989,
The authors show how to calibrate a prospect model of decision making under risk for an individual. The...
Estimation uncertainty and optimal advertising decisions
1989,
In this paper the authors develop a normative model that is built on an empirically relevant foundation....
Courtyard by Marriott: Designing a hotel facility with consumer-based marketing models
1989,
Marriott used conjoint analysis to design a new hotel chain. The study provided specific guidelines for...
On credible delegation by oligopolists: A discussion of distribution channel management
1989,
Several papers in the recent marketing literature have suggested that delegation in distribution (e.g.,...
Product assortment in a triopoly
1989,
Producers of super-premium ice cream, such as Häagen-Dazs, offer a smaller assortment of flavors than...
Developing a global diversification measure
1989,
Previous measures, focusing on either the international market or product dimension of corporate...
Flanking in a price war
1989,
This study tested the notion that stock-up grocery goods would have a different pattern of price...
Repositioning OR’s products in the market
1989,
The findings of an empirical investigation concerned with the organizational conditions under which...
An evaluation and optimization model for media planning
1989,
A major objective of any media planner is to decide on the ideal combination of advertisement insertions...
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