Evaluating TQM adoption success factors to improve Indian MSMEs performance using fuzzy DEMATEL approach

With the advent of liberalisation, the manufacturing sector in India has grown tremendously but it still lags behind its other Asian neighbours by huge gap especially Indian micro, small and medium enterprises (MSMEs). India being a largest market in terms of production and consumption, the role of MSMEs cannot be under estimated. Contribution of MSMEs in manufacturing, exports and employment are significant. Quality management practices are very essential in order to improve financial, operational and strategic position of the organisation. Many organisations attained substantial benefits by employing quality practices and derived higher customer satisfaction. Quality dimension is the only available options with the organisations in today's competitive market where customers' demands better products and services at lower price. Since India want to become a manufacturing hub in the world through Make in India Plan 2015, hence, it is necessary to investigate total quality management (TQM) adoption success factors. This study identifies TQM adoption factors and evaluates them in order to improve the performances of Indian MSMEs. Fuzzy DEMATEL‐based approach has been applied to find out the most important factors among them. By using fuzziness in decision‐making impreciseness and vagueness of the decision makers can be considered easily.