Big Data in the travel marketplace

Big Data in the travel marketplace

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Article ID: iaor20165092
Volume: 15
Issue: 5
Start Page Number: 352
End Page Number: 359
Publication Date: Oct 2016
Journal: J Revenue Pricing Manag
Authors:
Keywords: information
Abstract:

We are beginning to see that Big Data will have a profound impact on gaining consumer insights, improving process efficiencies and enhancing the consumer experience. In the travel industry, travel suppliers, Online Travel Agencies and Global Distribution Systems have access to vast amounts of data from across the travel value chain – marketing and lead generation, interactive selling, fulfillment and customer care. Big Data can offer unique insights into consumer preferences and behavior patterns to improve conversion rates and revenues. This article focuses on the role of Big Data, the skills required in an organization to leverage Big Data in travel followed with examples of Big Data applications related to travel as it applies to suppliers, online and traditional travel agencies.

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