| Article ID: | iaor201525647 |
| Volume: | 13 |
| Issue: | 4 |
| Start Page Number: | 291 |
| End Page Number: | 308 |
| Publication Date: | Aug 2014 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Bhatta Bharat P, Ghimire Him Lal, Nesse Jon Gunnar |
| Keywords: | management, marketing, economics |
The pay‐as‐you‐weigh pricing model of an air ticket, which envisages passengers’ body weight as a major determinant (at least in part) of a fare, attracted much attention from the media and the public recently. This article summarizes, analyzes and synthesizes this attention to formulate a message from the media and the public from a public policy perspective.