Why do newcomers participate in virtual communities? An integration of self-determination and relationship management theories

Why do newcomers participate in virtual communities? An integration of self-determination and relationship management theories

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Article ID: iaor20141879
Volume: 57
Start Page Number: 178
End Page Number: 187
Publication Date: Jan 2014
Journal: Decision Support Systems
Authors: ,
Keywords: behaviour, decision
Abstract:

  • Newcomers have three essential needs when participating in virtual communities.
  • The three needs are those for autonomy, relatedness, and competence.
  • Facilitating the three needs enhances newcomers' cognitive social identity (SI).
  • Cognitive SI influences newcomers' participation through affective and evaluative SI.
  • Relationship satisfaction helps convert cognitive SI into affective SI.
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