Tsai Hsien-Tung

Hsien-Tung Tsai

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Found 3 papers in total
Why do newcomers participate in virtual communities? An integration of self-determination and relationship management theories
2014
Newcomers have three essential needs when participating in virtual communities. The...
Positive and negative aspects of online community cultivation: Implications for online stores’ relationship management
2012
We investigated how online community building might affect the development of...
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