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Peiyu Pai
Information about the author Peiyu Pai will soon be added to the site.
Found
3 papers
in total
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Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators
2016
This study seeks a better understanding of information‐sharing behavior in...
Why do newcomers participate in virtual communities? An integration of self-determination and relationship management theories
2014
Newcomers have three essential needs when participating in virtual communities. The...
Positive and negative aspects of online community cultivation: Implications for online stores’ relationship management
2012
We investigated how online community building might affect the development of...
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