| Article ID: | iaor201383 |
| Volume: | 12 |
| Issue: | 1 |
| Start Page Number: | 96 |
| End Page Number: | 100 |
| Publication Date: | Jan 2013 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Vinod B |
| Keywords: | revenue management, travel industry, big data |
The advent of Big Data will have a profound impact on gaining consumer insights, improving process efficiencies and enhancing consumer experience. This article describes the role of Big Data in an organization, its impact on pricing and revenue management, and how it can be leveraged for competitive advantage by travel suppliers, online travel agencies and travel agencies.