Keyword: travel industry

Found 3 papers in total
Leveraging BIG DATA for competitive advantage in travel
Leveraging BIG DATA for competitive advantage in travel
2013,
The advent of Big Data will have a profound impact on gaining consumer insights,...
Pricing behaviour in holiday purchasing decisions
Pricing behaviour in holiday purchasing decisions
2012,
For large numbers of consumer‐citizens across the globe, the global economic...
Do status levels in loyalty programmes change customers’ willingness to pay?
Do status levels in loyalty programmes change customers’ willingness to pay?
2012,
This article examines the effects of loyalty programme membership, promotion and...
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