| Article ID: | iaor20135448 |
| Volume: | 12 |
| Issue: | 6 |
| Start Page Number: | 565 |
| End Page Number: | 568 |
| Publication Date: | Nov 2013 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Westermann Dieter |
| Keywords: | pricing, revenue management |
The New Distribution Capability (NDC) provides the foundation to improve the shopping experience for the airline product across all distribution channels. One of the fundamental concepts of NDC is that all shopping request will be sent to the airline in real‐time for evaluation. This opens the doors for a true dynamic pricing concept, which in the end could even make booking classes obsolete.