Revenue management for the optimal control of group traffic

Revenue management for the optimal control of group traffic

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Article ID: iaor20133740
Volume: 12
Issue: 4
Start Page Number: 295
End Page Number: 304
Publication Date: Jul 2013
Journal: Journal of Revenue and Pricing Management
Authors:
Keywords: revenue management
Abstract:

The effective management of group traffic is required to minimize revenue dilution and enhance an airline's market share. Group management is challenging from several perspectives – process, decision support and reservation system workflow for the management of group blocks. This article discusses the various types of groups and the airline business model to manage group revenue.

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