Article ID: | iaor20133740 |
Volume: | 12 |
Issue: | 4 |
Start Page Number: | 295 |
End Page Number: | 304 |
Publication Date: | Jul 2013 |
Journal: | Journal of Revenue and Pricing Management |
Authors: | Vinod Ben |
Keywords: | revenue management |
The effective management of group traffic is required to minimize revenue dilution and enhance an airline's market share. Group management is challenging from several perspectives – process, decision support and reservation system workflow for the management of group blocks. This article discusses the various types of groups and the airline business model to manage group revenue.