Krieger Abba M.

Abba M. Krieger

Information about the author Abba M. Krieger will soon be added to the site.
Found 8 papers in total
A tactical model for resource allocation and its application to advertising budgeting
A tactical model for resource allocation and its application to advertising budgeting
2006
Models for optimal product positioning have received considerable attention by...
A decision support model for selecting product/service benefit positionings
A decision support model for selecting product/service benefit positionings
2002
The art (and science) of successful product/service positioning generally hinges on...
Thirty years of conjoint analysis: Reflections and prospects
Thirty years of conjoint analysis: Reflections and prospects
2001
Conjoint analysis is marketers' favorite methodology for finding out how buyers make...
A method for selecting a subset of alternatives for future decision making
A method for selecting a subset of alternatives for future decision making
1997
In this paper we present algorithm for finding a subset from a large number of...
Individualized hybrid models for conjoint analysis
Individualized hybrid models for conjoint analysis
1996
Increasingly, conjoint analysts are being asked to design and analyze studies...
Modeling competitive pricing and market share: Anatomy of a decision support system
Modeling competitive pricing and market share: Anatomy of a decision support system
1992
Even with today’s high emphasis on management decision support systems,...
An application of a product positioning model to pharmaceutical products
An application of a product positioning model to pharmaceutical products
1992
This paper describes a case application of SIMOPT, a product positioning model and...
Recent contributions to optimal product positioning and buyer segmentation
Recent contributions to optimal product positioning and buyer segmentation
1989
This paper discusses the advances that have been made in optimal product design and...
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