Dekimpe Marnik G

Marnik G Dekimpe

Information about the author Marnik G Dekimpe will soon be added to the site.
Found 3 papers in total
Estimating Cannibalization Rates for Pioneering Innovations
Estimating Cannibalization Rates for Pioneering Innovations
2010
To evaluate the success of a new product, managers need to determine how much of its...
Return on roller coasters: A model to guide investments in theme park attractions
Return on roller coasters: A model to guide investments in theme park attractions
2010
Despite the economic significance of the theme park industry and the huge investments...
Intra- and interformat competition among discounters and supermarkets
Intra- and interformat competition among discounters and supermarkets
2010
The price-aggressive discount format, popularized by chains such as Aldi and Lidl, is...
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