Promoting branded fare families and ancillary services: Merchandising and its impacts on the travel value chain

Promoting branded fare families and ancillary services: Merchandising and its impacts on the travel value chain

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Article ID: iaor200969239
Country: United Kingdom
Volume: 8
Issue: 2-3
Start Page Number: 174
End Page Number: 186
Publication Date: Mar 2009
Journal: Journal of Revenue and Pricing Management
Authors: ,
Keywords: yield management
Abstract:

Over the past few years, some airlines have been promoting branded fare families and ancillary services. This phenomenon has a ripple effect on the airline value chain – from the back-end revenue accounting to the front-end displays across all channels of distribution. This paper reviews the end-to-end impacts of promoting branded products and ancillary services across all channels of distribution.

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