Article ID: | iaor200969239 |
Country: | United Kingdom |
Volume: | 8 |
Issue: | 2-3 |
Start Page Number: | 174 |
End Page Number: | 186 |
Publication Date: | Mar 2009 |
Journal: | Journal of Revenue and Pricing Management |
Authors: | Vinod Ben, Moore Kyle |
Keywords: | yield management |
Over the past few years, some airlines have been promoting branded fare families and ancillary services. This phenomenon has a ripple effect on the airline value chain – from the back-end revenue accounting to the front-end displays across all channels of distribution. This paper reviews the end-to-end impacts of promoting branded products and ancillary services across all channels of distribution.