| Article ID: | iaor200949565 |
| Country: | United Kingdom |
| Volume: | 3 |
| Issue: | 2 |
| Start Page Number: | 178 |
| End Page Number: | 190 |
| Publication Date: | Jul 2004 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Vinod Ben |
| Keywords: | yield management, inventory |
The potential for generating incremental revenues with revenue management in the hotel industry is a well–established fact. This paper describes the various revenue management techniques with varying degrees of inventory control sophistication and the challenges faced by the hotel industry to establish a well–defined and repeatable revenue management process.