| Article ID: | iaor200945301 |
| Country: | United Kingdom |
| Volume: | 4 |
| Issue: | 4 |
| Start Page Number: | 319 |
| End Page Number: | 328 |
| Publication Date: | Jan 2006 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Yeoman Ian, McMahonBeattie Una |
| Keywords: | retailing, yield management |
The world is getting richer and the consumer has more real disposable income. This phenomenon is being repeated all over the world, whether in China or the USA. This means that consumers are trading up for products that meet their aspiration needs and trading down for products which they perceive as commodities. This paper addresses the issue of the luxurification of society and how organisations are using premium pricing effectively through a series of case studies.