| Article ID: | iaor200929783 |
| Country: | United Kingdom |
| Volume: | 4 |
| Issue: | 1 |
| Start Page Number: | 66 |
| End Page Number: | 82 |
| Publication Date: | Apr 2005 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Vinod Ben |
| Keywords: | yield management |
Revenue management poses some unique challenges for members of an airline alliance who want to synchronise decision–making to maximise revenues across the alliance network. This paper discusses key challenges in alliance revenue management and its impacts on pricing and capacity planning. Key steps that should be taken into consideration to maximise alliance network revenues are outlined.