| Article ID: | iaor20097154 |
| Country: | United Kingdom |
| Volume: | 4 |
| Issue: | 6 |
| Start Page Number: | 672 |
| End Page Number: | 686 |
| Publication Date: | Jun 2008 |
| Journal: | International Journal of Services and Operations Management |
| Authors: | Motwani Jaideep, Seegy Ulrike, Gleich Ronald, Wald Andreas, Mudde Paul |
| Keywords: | innovation, performance |
The primary objectives of this study were to analyse the role of innovations in the service sector, to analyse how innovation activities are organised and to identify the factors of success. A survey among 1450 service firms, each employing more than 500 employees, from different industries (e.g., wholesale and retail, transportation and communication, financial services, IT and consultancy) was used to collect the data. The findings indicate that a defined innovation strategy, the existence of an innovation management system, an innovation‐oriented corporate culture and a clear performance measurement system for new services contribute strongest to the success of new services and to the overall success of the company.