Article ID: | iaor20083535 |
Country: | United Kingdom |
Volume: | 6 |
Issue: | 4 |
Start Page Number: | 287 |
End Page Number: | 290 |
Publication Date: | Dec 2007 |
Journal: | Journal of Revenue and Pricing Management |
Authors: | Yeoman Ian |
Keywords: | retailing, yield management |
Although the ability to indulge in luxury fashion has become within the reach of a large proportion of Europeans, Europe's fashion industry faces exponential competition from Asia. This paper examines the pricing pressures in Europe's fashion industry, whether it is value shopping or indulgence.