| Article ID: | iaor20083535 |
| Country: | United Kingdom |
| Volume: | 6 |
| Issue: | 4 |
| Start Page Number: | 287 |
| End Page Number: | 290 |
| Publication Date: | Dec 2007 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Yeoman Ian |
| Keywords: | retailing, yield management |
Although the ability to indulge in luxury fashion has become within the reach of a large proportion of Europeans, Europe's fashion industry faces exponential competition from Asia. This paper examines the pricing pressures in Europe's fashion industry, whether it is value shopping or indulgence.