Pricing trends in Europe's fashion industry

Pricing trends in Europe's fashion industry

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Article ID: iaor20083535
Country: United Kingdom
Volume: 6
Issue: 4
Start Page Number: 287
End Page Number: 290
Publication Date: Dec 2007
Journal: Journal of Revenue and Pricing Management
Authors:
Keywords: retailing, yield management
Abstract:

Although the ability to indulge in luxury fashion has become within the reach of a large proportion of Europeans, Europe's fashion industry faces exponential competition from Asia. This paper examines the pricing pressures in Europe's fashion industry, whether it is value shopping or indulgence.

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