| Article ID: | iaor20083532 |
| Country: | United Kingdom |
| Volume: | 6 |
| Issue: | 4 |
| Start Page Number: | 274 |
| End Page Number: | 278 |
| Publication Date: | Dec 2007 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Michaels Larry |
| Keywords: | behaviour, forecasting: applications, networks, yield management |
This paper describes how airline revenue management (RM) will evolve over the next decade. A broadening of the definition of RM plus various conceptual and technical advances will enhance the revenue benefits of RM even further, bolstering its position as a vital competitive tool within the airline organisation.