| Article ID: | iaor20083521 |
| Country: | United Kingdom |
| Volume: | 6 |
| Issue: | 4 |
| Start Page Number: | 260 |
| End Page Number: | 263 |
| Publication Date: | Dec 2007 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Anderson Chris K., Carroll Bill |
| Keywords: | distribution, financial, yield management |
Traditional revenue or yield management is morphing into a more expansive activity: demand management. To at least some degree, most hoteliers, airlines, and car rental firms already practice yield management activities. Expanding those activities to demand management could enhance profitability and long-run sustainability.