50th anniversary article: The Marketing Department in Management Science: Its History, Contributions, and the Future

50th anniversary article: The Marketing Department in Management Science: Its History, Contributions, and the Future

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Article ID: iaor20073558
Country: United States
Volume: 50
Issue: 4
Start Page Number: 425
End Page Number: 428
Publication Date: Apr 2004
Journal: Management Science
Authors: ,
Keywords: history
Abstract:

This year marks the 50th anniversary of Management Science. We take this opportunity to trace the history of the Marketing Department in Management Science, outline the role that the Marketing Department has played in supporting management science research in Marketing, its impact on the field, and its plans for the future.

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