Raju Jagmohan S.

Jagmohan S. Raju

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Found 11 papers in total
Fairness and channel coordination
Fairness and channel coordination
2007
We incorporate the concept of fairness in a conventional dyadic channel to investigate...
50th anniversary article: The Marketing Department in Management Science: Its History, Contributions, and the Future
50th anniversary article: The Marketing Department in Management Science: Its History, Contributions, and the Future
2004
This year marks the 50th anniversary of Management Science . We take this opportunity...
Collaborating to compete
Collaborating to compete
2000
In collaborating to compete, firms forge different types of strategic alliances:...
Positioning of store brands
Positioning of store brands
2002
We examine the retailer's store brand positioning problem. Our game-theoretic model...
Market information and firm performance
Market information and firm performance
2000
The value of new information depends on how accurate the information is, but it may...
The effects of cross-ruff coupons on sales and profits
The effects of cross-ruff coupons on sales and profits
1998
Cross-ruff coupons are obtained at the time of purchase of a carrier brand and may be...
Quota-based compensation plans for multiterritory heterogeneous salesforces
Quota-based compensation plans for multiterritory heterogeneous salesforces
1996
We compare quota-based salesforce compensation plans with the BLSS plan, i.e. the...
The introduction and performance of store brands
The introduction and performance of store brands
1995
The authors present an analytical framework for understanding what makes a product...
Competitive pricing by a price leader
Competitive pricing by a price leader
1994
The authors examine the problem of pricing in a market where one brand acts as a price...
The effect of price promotions on variability in product category sales
The effect of price promotions on variability in product category sales
1992
The present objective in this research is to relate variability in product category...
The effects of brand loyalty on competitive price promotional strategies
The effects of brand loyalty on competitive price promotional strategies
1990
This paper analyzes the role played by brand loyalty in determining optimal price...
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