Article ID: | iaor20023755 |
Country: | United Kingdom |
Volume: | 13 |
Issue: | 2 |
Start Page Number: | 97 |
End Page Number: | 108 |
Publication Date: | Jun 2002 |
Journal: | British Journal of Management |
Authors: | Kelemen M., Bansal P. |
Keywords: | management |
This paper recognizes the failure of management research to communicate with practitioners, and speculates over the reasons why this may be the case. It is possible that the researchers' interests may not always coincide with management practitioners'; however, even when such interests are congruent, it seems that relatively little management research is published in practitioner journals. We suggest that this is because academic research is written in a style that tends to alienate most practitioners. This paper isolates the stylistic conventions associated with research targeted to academics (typically published in academic journals) and research targeted to practitioners (typically published in practitioner-oriented journals). Such stylistic differences are illustrated through a study of organizational change whose findings have been published in both academic and practitioner format, namely in the