Fruchter Gila E.

Gila E. Fruchter

Information about the author Gila E. Fruchter will soon be added to the site.
Found 5 papers in total
A dual control problem and application to marketing
A dual control problem and application to marketing
2001
The general approach to adaptive and dual control is to formulate an optimal...
Oligopoly advertising strategies with market expansion
Oligopoly advertising strategies with market expansion
1999
This study extends the literature of dynamic advertising competition by allowing...
The many-player advertising game
The many-player advertising game
1999
This study extends the time-variant closed-loop strategy of Fruchter and Kalish to the...
Dynamic promotional budgeting and media allocation
Dynamic promotional budgeting and media allocation
1998
This paper addresses the managerial problem of promotional budgeting and media...
Closed-loop advertising strategies in a duopoly
Closed-loop advertising strategies in a duopoly
1997
Using the Lanchester model to describe the dynamics of the market where two firms...
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