| Article ID: | iaor1998597 |
| Country: | United States |
| Volume: | 42 |
| Issue: | 12 |
| Start Page Number: | 1753 |
| End Page Number: | 1755 |
| Publication Date: | Dec 1996 |
| Journal: | Management Science |
| Authors: | Cohen Morris A., Eliashberg Jehoshua, Ho Teck-Hua |
The paper ‘New Product Development: The Performance and Time-to-Market Tradeoff’, was published in Volume 42, Number 2, February 1996, of