Article ID: | iaor1997417 |
Country: | United States |
Volume: | 42 |
Issue: | 2 |
Start Page Number: | 220 |
End Page Number: | 231 |
Publication Date: | Feb 1996 |
Journal: | Management Science |
Authors: | Lindsey John H., Samuelson William, Zeckhauser Richard |
Keywords: | information, game theory, marketing |
The seller posted-price procedure is probably the most common method for making transactions in modern economies. The authors analyze the performance of posted pricing for transactions having significant common-value elements. In a model of two-sided private information, they characterize the fully revealing, perfect equilibrium offer strategy of the seller. The authors also characterize equilibrium behavior under two other pricing procedures-a sealed-bid procedure and a direct revelation mechanism. Finally, they examine the efficiency of these procedures and show that as the degree of common values increases, fewer mutually beneficial agreements are attained.