Keyword: e-commerce

Found 560 papers in total
A ‘Position Paradox’ in Sponsored Search Auctions
A ‘Position Paradox’ in Sponsored Search Auctions
2011,
We study the bidding strategies of vertically differentiated firms that bid for...
Uninformative Advertising as an Invitation to Search
Uninformative Advertising as an Invitation to Search
2011,
What the firm should say in an advertising message, the choice of content , is a...
Hybrid Advertising Auctions
Hybrid Advertising Auctions
2011,
Facebook and Google offer hybrid advertising auctions that allow advertisers to bid on...
An interactive approach for multi‐attribute auctions
An interactive approach for multi‐attribute auctions
2011,
Auction processes are commonly employed in many environments. With rapid advances in...
An adaptive evaluation mechanism for online traders
An adaptive evaluation mechanism for online traders
2011,
Economic agents in electronic markets generally consider reputation to be a...
Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures
Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures
2011,
By analyzing various alternative mixed channel structures composed of a monopoly...
Competitive Algorithms for Due Date Scheduling
Competitive Algorithms for Due Date Scheduling
2011,
We consider several online scheduling problems that arise when customers request...
Measuring dot com efficiency using a combined DEA and GRA approach
Measuring dot com efficiency using a combined DEA and GRA approach
2011,
This paper adopts two mathematical approaches, data envelopment analysis (DEA) and...
The future of online travel
The future of online travel
2011,
This article provides a perspective on the key factors that have influenced the...
How website socialness leads to website use
How website socialness leads to website use
2011,
Website designers are beginning to incorporate social cues, such as helpfulness and...
The impact of the online channel on retailers' performances: An empirical evaluation
The impact of the online channel on retailers' performances: An empirical evaluation
2010,
The use of the Internet as an additional sales channel offers traditional retailers...
Applying e-procurement system in the healthcare: the e-procurement optimised system (EPOS) paradigm
Applying e-procurement system in the healthcare: the e-procurement optimised system (EPOS) paradigm
2010,
One of the goals of procurement is to establish a competitive price, while...
Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence?
Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence?
2010,
The phenomenon of paid search advertising has now become the most predominant form of...
Optimal internet media selection
Optimal internet media selection
2010,
In this study we develop a method that optimally selects online media vehicles and...
Quality uncertainty and the performance of online sponsored search markets: An empirical investigation
Quality uncertainty and the performance of online sponsored search markets: An empirical investigation
2010,
Online sponsored search advertising has emerged as the dominant online advertising...
Assessment and optimization of e-commerce websites of fish culture sector
Assessment and optimization of e-commerce websites of fish culture sector
2009,
Fishculture has been flourishing during the last decades in Greece and EU. Many...
Optimal inventory and dynamic admission policies for a retailer of seasonal products with affiliate programs and drop-shipping
Optimal inventory and dynamic admission policies for a retailer of seasonal products with affiliate programs and drop-shipping
2009,
This article investigates the optimal inventory and admission policies for a...
A study on the effect of trust on customer participation in digital environment: focused on the online travel market
A study on the effect of trust on customer participation in digital environment: focused on the online travel market
2009,
Recent market environment shows a new relationship between customer and company. You...
A strategic alliance model with a regional monopoly of service centres in express courier services
A strategic alliance model with a regional monopoly of service centres in express courier services
2009,
Since the 1990s, the demand for the direct shipment of purchased goods by express...
The impact of the internet on airline fares: Customer perspectives on the transition to internet distribution
The impact of the internet on airline fares: Customer perspectives on the transition to internet distribution
2009,
Customers who use internet websites find and buy lower fares than those who use travel...
Paid search for online travel agencies: Exploring strategies for search keywords
Paid search for online travel agencies: Exploring strategies for search keywords
2009,
Sponsored search is a large and growing advertising channel for online retailers....
Online advertising: Pay-per-view versus pay-per-click ‐ A comment
Online advertising: Pay-per-view versus pay-per-click ‐ A comment
2009,
We analyse the choice of pay-per-view (PPV) and pay-per-click (PPC) when a web...
A nested logit-based approach to measuring air shopping screen quality and predicting market share
A nested logit-based approach to measuring air shopping screen quality and predicting market share
2009,
Understanding the relationship between itineraries displayed on an air travel...
The EconoMining project at NYU: Studying the economic value of user-generated content on the internet
The EconoMining project at NYU: Studying the economic value of user-generated content on the internet
2009,
An important use of the internet today is in providing a platform for consumers to...
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