Assessment and optimization of e-commerce websites of fish culture sector

Fishculture has been flourishing during the last decades in Greece and EU. Many enterprises in fishfarming sector have already proceeded in employing e-commerce and they have created their websites. This paper aims to assess websites of commercial purpose within fishculture sector and identify their optimum group. As a case study it was selected the paradigm of Greece. Qualitative and quantitative content characteristics were identified in the retrieved websites that were further ranked according to 13 content characteristics/criteria using the multicriteria method of PROMETHEE II. Finally, the retrieved websites were classified in groups, aiming to identify the optimum group of websites concerning content characteristics. The optimum group of fishculture websites will be a useful standard while designing for a fish culture enterprise aiming to initially or further expand their e-commerce activities.