Keyword: behaviour

Found 1824 papers in total
An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications
An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications
2016,
The practice of detailing in the marketing of prescription drugs is undergoing...
The Multifaceted Nature of Competitive Response: Repositioning and New Product Launch as Joint Response to Competition
The Multifaceted Nature of Competitive Response: Repositioning and New Product Launch as Joint Response to Competition
2016,
The literature abounds with theories on firms’ response to competition,...
Evolution Cum Agency: Toward a Model of Strategic Foresight
Evolution Cum Agency: Toward a Model of Strategic Foresight
2016,
This study examines the origin of the strategic innovation that changed the face of...
The Lemons Problem in Markets for Strategy
The Lemons Problem in Markets for Strategy
2016,
Research in corporate governance has predominantly focused on the moral hazard problem...
Extending Nonmarket Strategy: Political Economy and the Radical Flank Effect in Private Politics
Extending Nonmarket Strategy: Political Economy and the Radical Flank Effect in Private Politics
2016,
This paper examines a private politics environment in which a confrontational activist...
Do Incentive Hierarchies Induce User Effort? Evidence from an Online Knowledge Exchange
Do Incentive Hierarchies Induce User Effort? Evidence from an Online Knowledge Exchange
2016,
To motivate user contributions, user‐generated content sites routinely deploy...
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity
2016,
Accurate predictions of a customer’s activity status and future purchase...
Try It, You’ll Like It–Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
Try It, You’ll Like It–Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption
2016,
The proliferation of free trials for high‐tech services calls for a careful...
Zooming In on Choice: How Do Consumers Search for Cameras Online?
Zooming In on Choice: How Do Consumers Search for Cameras Online?
2016,
We describe online consumers’ search behavior for differentiated durable goods...
Monetizing Ratings Data for Product Research
Monetizing Ratings Data for Product Research
2016,
Features involving the taste, smell, touch, and sight of products, as well as...
Risk, Uncertainty, and Entrepreneurship: Evidence from a Lab-in-the-Field Experiment
Risk, Uncertainty, and Entrepreneurship: Evidence from a Lab-in-the-Field Experiment
2016,
Theory predicts that entrepreneurs have distinct attitudes toward risk and...
Discipline or Disruption? Stakeholder Relationships and the Effect of Takeover Threat
Discipline or Disruption? Stakeholder Relationships and the Effect of Takeover Threat
2016,
Although a sizable literature suggests that firms benefit from vulnerability to...
Inferring Quality from Wait Time
Inferring Quality from Wait Time
2016,
We study the impact of wait time on consumers’ purchasing behavior when product...
Looking Across and Looking Beyond the Knowledge Frontier: Intellectual Distance, Novelty, and Resource Allocation in Science
Looking Across and Looking Beyond the Knowledge Frontier: Intellectual Distance, Novelty, and Resource Allocation in Science
2016,
Selecting among alternative projects is a core management task in all innovating...
Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral
Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral
2016,
Sellers are often more interested in inducing buyers to make a choice–any...
Contextual Deliberation and Preference Construction
Contextual Deliberation and Preference Construction
2016,
Choices can be context dependent. This empirical finding is usually invoked to suggest...
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
2016,
Consumer‐to‐consumer (C2C) platforms have become a major engine of...
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
2016,
Firms use different attribution strategies such as last‐click or...
Investigating Purchase Conversion by Uncovering Online Visit Patterns
Investigating Purchase Conversion by Uncovering Online Visit Patterns
2016,
This research aims to understand and predict online customers’ store visit and...
Does Capital Structure Affect the Behavior of Nonfinancial Stakeholders? An Empirical Investigation into Leverage and Union Strikes
Does Capital Structure Affect the Behavior of Nonfinancial Stakeholders? An Empirical Investigation into Leverage and Union Strikes
2016,
We use contract negotiation data to study how leverage affects the interaction between...
Employee Recognition and Performance: A Field Experiment
Employee Recognition and Performance: A Field Experiment
2016,
This paper reports the results from a controlled field experiment designed to...
A Reconsideration of Gender Differences in Risk Attitudes
A Reconsideration of Gender Differences in Risk Attitudes
2016,
This paper reconsiders the wide agreement that females are more risk averse than...
Deadlines in Product Development
Deadlines in Product Development
2016,
Deadlines are common in product development and are often felt to be too...
One-Way Mirrors in Online Dating: A Randomized Field Experiment
One-Way Mirrors in Online Dating: A Randomized Field Experiment
2016,
The growing popularity of online dating websites is altering one of the most...
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