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17049 papers
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A market response model for coupon promotions
1990,
Neslin Scott .
An econometric market response model for measuring the effect of coupon promotions...
Demand complementarities, household production, and retail assortments
1990,
Betancourt Roger
This paper presents a formal model of retail demand, based upon a household production...
Assessing purchase timing models: Whether or not is preferable to when
1990,
Morrison Donald G.
Two types of purchase timing models-those which model purchase incidence (whether or...
Untangling the effects’ of purchase reinforcements and advertising carryover
1990,
Givon Moshe
The dynamic evolvement of market share of a brand in a frequently purchased product...
The economics of product variety: A survey
1990,
Lancaster Kelvin .
Demand for variety may arise from a taste for diversity in individual consumption...
Marketing applications of the economics of product variety
1990,
Ratchford Brian T. .
The most obvious questions that arise upon a reading of Professor Lancaster’s...
A knowledge-based system for advertising design
1990,
Wind Jerry
In recent years, artificial intelligence research has provided new tools and...
Designing products and services for consumer welfare: Theoretical and empirical issues
1990,
Gupta Sunil
In this paper the authors examine the theoretical and empirical issues that arise for...
Information systems strategy formulation in a developing country bank
1990,
Walsham G.
This paper describes a case study of information in a developing country bank over a...
Price promotions: Limiting competitive encroachment
1990,
Lal Rajiv .
This paper explores equilibrium pricing strategies in an infinite horizon repeated...
Some comments on chaos and fractals. New tools for technological and social forecasting
1990,
Bhargava Subhash C.
Some comments are made on a recent paper by Gordon and Greenspan. Two interesting...
Modeling and variety seeking tendencies in brand choice behavior
1990,
Bawa Kapil .
Theories of exploratory behavior suggest that inertia and variety-seeking tendencies...
An integrated model-based approach for sales force structuring
1990,
Rangaswamy Arvind
This paper analyzes the problem of designing the structure of multiproduct sales...
Improving channel coordination through franchising
1990,
Lal Rajiv .
The paper explores the role of franchising arrangements in improving coordination...
Compensating heterogeneous salesforces: Some explicit solutions
1990,
Rao Ram C. .
This paper considers the question of how a sales manager should design the optimal...
A diffusion model incorporating product benefits, price, income and information
1990,
Horsky Dan .
An assumption is made that a major benefit of many new durable products such as...
Asymptotically attainable structures in nonhomogeneous Markov systems
1990,
Vassiliou P.-C.G.
In this paper, the authors provide and study a new aspect in the classical problem of...
Transportation contracts and safety stocks for just-in-time deliveries
1989,
Gerchak Yigal
Just-in-time manufacturing operations often establish transportation contracts to...
Computing nested reorder intervals for multi-item distribution systems
1990,
Roundy Robin O.
The paper considers a multistage, multi-item distribution system in which each of a...
Simple solution procedures for a class of two-echelon inventory problems
1990,
Axster Sven
The paper considers an inventory system with one warehouse and N retailers. Lead times...
Optimal and approximate policies in multiperiod, multilocation inventory models with transshipments
1990,
Robinson Lawrence W.
This paper examines the effects on the optimal ordering policy (and its cost) of...
A queueing model to analyze the value of centralized inventory information
1990,
Zipkin Paul
Competitive pressures and technological improvements are leading many firms to...
Customer delay in M/G/ℝ àrepair systems with spares
1990,
Posner M.J.M.
The exchangeable-item repair systems considered here are characterized by customers...
The use of dynamic (state-dependent) assembly-line balancing to improve throughput
1990,
Ostolaza Jose
To improve throughput while having very small (nearly zero) inventories in multistage,...
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