| Article ID: | iaor1991968 |
| Country: | United States |
| Volume: | 20 |
| Issue: | 6 |
| Start Page Number: | 94 |
| End Page Number: | 98 |
| Publication Date: | Nov 1990 |
| Journal: | Interfaces |
| Authors: | Lilien Gary L. |
| Keywords: | practice, education |
Penn State’s Institute for the Study of Business Markets (ISBM), now seven years old and sponsored by 38 firms, has two affiliated research centers and revenue of over $500000 per year. Its major mission is to do publishable academic research, either basic or applied, in business marketing.