The emerging trend of hotel total revenue management

The emerging trend of hotel total revenue management

0.00 Avg rating0 Votes
Article ID: iaor20171488
Volume: 16
Issue: 3
Start Page Number: 238
End Page Number: 245
Publication Date: Jun 2017
Journal: J Revenue Pricing Manag
Authors: ,
Keywords: management, decision theory: multiple criteria
Abstract:

Total hotel revenue management has emerged in the hotel industry as a next stage in the evolution of revenue management. By integrating several revenue streams including food and beverage, function space, catering, spa, retail, golf, and others with room revenue management, total revenue management enables hotels to achieve their goal in maximizing revenue in highly competitive markets. This study investigates the practices of hotel revenue management and discusses several future trends of total revenue management. In‐depth interviews were conducted with 12 revenue professionals. Current issues and challenges in hotel revenue management are discussed and recommendations are offered.

Reviews

Required fields are marked *. Your email address will not be published.