| Article ID: | iaor2017195 |
| Volume: | 15 |
| Issue: | 6 |
| Start Page Number: | 516 |
| End Page Number: | 522 |
| Publication Date: | Dec 2016 |
| Journal: | J Revenue Pricing Manag |
| Authors: | Hupfeld Daniela, Maccioni Raffaele, Sesemann Roald, Ravazzolo Diego |
| Keywords: | combinatorial optimization, allocation: resources, forecasting: applications, programming: dynamic, risk |
Leading a highly dynamic business, in a competitive market, in our era of globalization and social consumers, is quite challenging. This challenge is also associated with high financial risks when the business requires intensive asset investments. This is the case for the multinational Europcar in the rental car business. This paper shows how advanced analytics can be properly combined and adapted in order to improve the business management. The proper integration of math‐based software can help companies to cut costs and gain market share in their complex and competitive market.