Sustainability is an ever more important core competence for companies in the agro‐industrial sector.
The Chilean wine industry, faces a growing set of challenges that call for new strategic management actions.
A new strategic performance measurement system (SPMS) is proposed which encompasses three dimensions.
This SPMS could measure both sustainability performance as well as the performance of the supply chain management.
Results are promising and conditions are ripe for the introduction of the new SPMS in the industry.
