Article ID: | iaor2014619 |
Volume: | 13 |
Issue: | 3 |
Start Page Number: | 224 |
End Page Number: | 232 |
Publication Date: | Jun 2014 |
Journal: | Journal of Revenue and Pricing Management |
Authors: | Ferguson Mark, Smith Scott |
Keywords: | hotel industry, revenue management |
Modern revenue management practices were implemented into the hotel industry in the 1990s in an effort to provide hotels and resorts with greater profitability. As improvements were made to the practice, the role of the hotel revenue manager evolved to meet these changes. This article chronicles the major changes in the practices and responsibilities of the local hotel revenue manager and discusses the forces that helped initiate each change.