The changing landscape of hotel revenue management and the role of the hotel revenue manager

The changing landscape of hotel revenue management and the role of the hotel revenue manager

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Article ID: iaor2014619
Volume: 13
Issue: 3
Start Page Number: 224
End Page Number: 232
Publication Date: Jun 2014
Journal: Journal of Revenue and Pricing Management
Authors: ,
Keywords: hotel industry, revenue management
Abstract:

Modern revenue management practices were implemented into the hotel industry in the 1990s in an effort to provide hotels and resorts with greater profitability. As improvements were made to the practice, the role of the hotel revenue manager evolved to meet these changes. This article chronicles the major changes in the practices and responsibilities of the local hotel revenue manager and discusses the forces that helped initiate each change.

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