Marginal Value Estimation for the Attributes of the Tameikes via Choice Experiment

In this study, we conducted a choice experiment for estimating the marginal willingness to pay for the different attributes of the small‐scale water reservoirs, known as Tameikes, which are prevalent throughout Japan’s inhabitable rural areas. By using Internet surveys, we collected unlabeled five‐way choice data from 16,000 respondents residing in the 26 Tameike‐abundant prefectures out of the total 47. In this study, we report on the random parameters logit estimates with interacting terms that indicate the differences in the valuation of Tameike attributes with respect to the differences in the respondents’ socio‐demographiccharacteristics.