Pricing for retail electricity

A big unanswered question in the power industry is how the future demand for energy will be met. As the rate of energy usage increases at an average¹ of 2.3 per cent per year, demand management is one means of dealing with the increasing demands for energy. Pricing that varies for critical peak demand periods and discounted the rest of the time is one means of dealing with the increasing demands for energy. The next frontier for the revenue management and pricing practice will be helping the retail energy providers develop more efficient rate designs or dynamic pricing programs.