Article ID: | iaor201111667 |
Volume: | 10 |
Issue: | 6 |
Start Page Number: | 492 |
End Page Number: | 513 |
Publication Date: | Nov 2011 |
Journal: | Journal of Revenue and Pricing Management |
Authors: | Cirillo Cinzia, Hetrakul Pratt, Toobaie Shahab |
Keywords: | management |
In this article, we propose a pricing strategy for Amtrak Acela Express focusing on business class passenger departing from Washington, DC. A two‐step process is proposed to model passenger demand. In the first step, passenger choice model of booking time is estimated using a multinomial logit model. In the second step, a linear regression determines passenger demand in response to fare price; the effects of departure day of week and destination specific are incorporated. The proposed models, estimated on ticket reservation data, are incorporated into a non‐linear programming problem to maximize expected revenue. The results indicate a potential for significant revenue improvements.