Discrete choice model for Amtrak Acela Express revenue management

Discrete choice model for Amtrak Acela Express revenue management

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Article ID: iaor201111667
Volume: 10
Issue: 6
Start Page Number: 492
End Page Number: 513
Publication Date: Nov 2011
Journal: Journal of Revenue and Pricing Management
Authors: , ,
Keywords: management
Abstract:

In this article, we propose a pricing strategy for Amtrak Acela Express focusing on business class passenger departing from Washington, DC. A two‐step process is proposed to model passenger demand. In the first step, passenger choice model of booking time is estimated using a multinomial logit model. In the second step, a linear regression determines passenger demand in response to fare price; the effects of departure day of week and destination specific are incorporated. The proposed models, estimated on ticket reservation data, are incorporated into a non‐linear programming problem to maximize expected revenue. The results indicate a potential for significant revenue improvements.

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