| Article ID: | iaor20132645 |
| Volume: | 12 |
| Issue: | 3 |
| Start Page Number: | 289 |
| End Page Number: | 291 |
| Publication Date: | May 2013 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Taln-Ballestero Pilar, Gonzlez-Serrano Lydia |
| Keywords: | hotel industry, revenue management, Spain |
This article discusses the future trends in Revenue Management (RM) in hotel sector taking into account the findings of an investigation conducted by the authors at hotels in Madrid (Spain). This allows the detection of errors found in RM and future trends point to resolve these errors. Perhaps, the most important trend is to focus this management philosophy in customer value and not on the income or profits in situ.