| Article ID: | iaor20122480 |
| Volume: | 11 |
| Issue: | 2 |
| Start Page Number: | 240 |
| End Page Number: | 242 |
| Publication Date: | Mar 2012 |
| Journal: | Journal of Revenue and Pricing Management |
| Authors: | Cleophas Catherine |
| Keywords: | behaviour, simulation: applications |
This article describes the use of multi‐agent modelling for revenue management simulations. It highlights opportunities for agent‐based presentations of customer and competitor behaviour and points out potential benefits. A short outlook for future research and application is provided.