Multi‐agent modelling for revenue management

Multi‐agent modelling for revenue management

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Article ID: iaor20122480
Volume: 11
Issue: 2
Start Page Number: 240
End Page Number: 242
Publication Date: Mar 2012
Journal: Journal of Revenue and Pricing Management
Authors:
Keywords: behaviour, simulation: applications
Abstract:

This article describes the use of multi‐agent modelling for revenue management simulations. It highlights opportunities for agent‐based presentations of customer and competitor behaviour and points out potential benefits. A short outlook for future research and application is provided.

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